TOC: European J Mar


European Journal of Marketing, 47(11/12)

Service employee clusters in banking: Exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Elaine Wallace, Leslie de Chernatony, Isabel Buil [Publisher] [Google Scholar]

Reasons for variation in SCR for private label brands
John Dawes [Publisher] [Google Scholar]

"What will ‘they’ think?": Marketing leakage to undesired audiences and the third-person effect
Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander, Camilla Thunell [Publisher] [Google Scholar]

A classification schema of co-production of goods: an open-systems perspective
Fernando R. Jiménez, Kevin E. Voss, Gary L. Frankwick [Publisher] [Google Scholar]

A new era of consumer marketing?: An application of co-creational marketing in the music industry
Jordan Gamble, Audrey Gilmore [Publisher] [Google Scholar]

The value co-destruction process: a customer resource perspective
Anne M. Smith [Publisher] [Google Scholar]

Consumers’ responses to sponsorship by foreign companies
Yue Meng-Lewis, Des Thwaites, Kishore Gopalakrishna Pillai [Publisher] [Google Scholar]

Understanding consumer responses to retailers’ cause related voucher schemes: Evidence from the UK grocery sector
Matthew Gorton, Robert Angell, John White, Yu-Shan Tseng [Publisher] [Google Scholar]

A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies
Catherine Liston-Heyes, Gordon Liu [Publisher] [Google Scholar]

When having is not enough: implications of being satisfied
Jing Yang Zhong, Vincent-Wayne Mitchell [Publisher] [Google Scholar]

Persuasion, marketing communication, and the metaphor of magic
Chris Miles [Publisher] [Google Scholar]

Antecedents and consequences of brand-oriented companies
Yen-Tsung Huang, Ya-Ting Tsai [Publisher] [Google Scholar]

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