Service employee clusters in banking: Exploring Ind’s typology considering behaviour, commitment and attitude about leadership
–Elaine Wallace, Leslie de Chernatony, Isabel Buil [Publisher] [Google Scholar]

Reasons for variation in SCR for private label brands
–John Dawes [Publisher] [Google Scholar]

"What will ‘they’ think?": Marketing leakage to undesired audiences and the third-person effect
–Micael Dahlén, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander, Camilla Thunell [Publisher] [Google Scholar]

A classification schema of co-production of goods: an open-systems perspective
–Fernando R. Jiménez, Kevin E. Voss, Gary L. Frankwick [Publisher] [Google Scholar]

A new era of consumer marketing?: An application of co-creational marketing in the music industry
–Jordan Gamble, Audrey Gilmore [Publisher] [Google Scholar]

The value co-destruction process: a customer resource perspective
–Anne M. Smith [Publisher] [Google Scholar]

Consumers’ responses to sponsorship by foreign companies
–Yue Meng-Lewis, Des Thwaites, Kishore Gopalakrishna Pillai [Publisher] [Google Scholar]

Understanding consumer responses to retailers’ cause related voucher schemes: Evidence from the UK grocery sector
–Matthew Gorton, Robert Angell, John White, Yu-Shan Tseng [Publisher] [Google Scholar]

A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies
–Catherine Liston-Heyes, Gordon Liu [Publisher] [Google Scholar]

When having is not enough: implications of being satisfied
–Jing Yang Zhong, Vincent-Wayne Mitchell [Publisher] [Google Scholar]

Persuasion, marketing communication, and the metaphor of magic
–Chris Miles [Publisher] [Google Scholar]

Antecedents and consequences of brand-oriented companies
–Yen-Tsung Huang, Ya-Ting Tsai [Publisher] [Google Scholar]

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