TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 23(4)

Creativity and passion between global branding and country of origin roots
Gaetano Aiello, Raffaele Donvito & Tiziano Vescovi [Publisher] [Google Scholar]

Modeling links between the decision-making process and luxury brand attachment: An international comparison
Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Priscilla Chan, Junji Tsuchiya, Irina Ivanovna Skorobogatykh, Bart Weitz, Hyunjoo Oh & Rahul Singh [Publisher] [Google Scholar]

Creative networks in Florence and Paris: empirical results on project networks
Raffaele Donvito, Gaetano Aiello & Silvia Ranfagni [Publisher] [Google Scholar]

Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Elena Cedrola & Loretta Battaglia [Publisher] [Google Scholar]

Does country of origin affect brand associations? The case of Italian brands in China
Francesca Checchinato, Marta Disegna & Tiziano Vescovi [Publisher] [Google Scholar]

Managing favorable product–country match in international markets: The case of “Made in Gessi”
Michela Matarazzo & Riccardo Resciniti [Publisher] [Google Scholar]

Effects of atmospherics on emotions and intention with respect to involvement in different shopping environments
Sandra Maria Correia Loureiro, Dong-Mo Koo & Lara Ribeiro [Publisher] [Google Scholar]

What’s going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers
Seong-Yeon Park & Yeu-Jin Kang [Publisher] [Google Scholar]

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