TOC: Intl J Con Res


International Journal of Consumer Research, 2(1)

Consumer Knowledge Validation and Application
Cheng Lu Wang

Feature Articles

Cross-Cultural Perspectives of Time: Variations and Conceptual Equitvlency
Camille P. Schuster
Glen H. Brodowsky
Beverlee B. Anderson

Factors Affecting Cosmetic Products Buying Behavior: A Bangladesh Case
Md. Ashaduzzaman
Kazi Shahedul Halim

An examination of revolutionary rebranding induced ambivalent attitude model
Ing Phang

Dead Celebrity Uses in Advertising and Marketing
Denver D’Rozario

Influencing Consumers through Restrictive Web Navigation: An Empirical Test
Lynn C. Dailey


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