Reminder: deadline approaching for extended abstracts for the 9th Global Brand Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group (SIG)

The Trouble with Brands: Provocations and Possibilities

9-11 April 2014, University of Hertfordshire, Hatfield, UK

With brands under increasing pressure from an emerging anti-consumerism counter culture, the 9th Global Brand Conference focuses on the challenges brands are facing, and how organisations can build, protect, manage and grow their brands in the face of the antibranding movement. The conference aims to bring together scholars, researchers and practitioners in a lively debate and exchange of ideas on the role of branding in the 21st century. We welcome high quality papers which explore these issues within (although not limited to) the following areas: Experiential branding and consumer experience management; Aesthetic, visual and design dimensions of corporate branding; Symbols, consumption and luxury branding; Brand equity issues; Brand narratives; SME brand management; Brand heritage and history; Branding issues from emerging markets; Festivals, events, place and nation branding; B2B branding; Social marketing, non-profit and public sector branding; Research methods for branding; Social branding and brand communities; Branding strategy; Branding and sustainability; Services branding.

Deadline for extended abstracts (1,400-1,700 words): 11 October 2013

Notification of acceptance: 29th November 2013

Information (including full Call for Papers) and enquiries

• Conference website: www.go.herts.ac.uk/branding-conference
• Email enquiries: info.globalbrandconference@herts.ac.uk

The University of Hertfordshire is located in Hatfield, just 20 minutes from London’s King’s Cross station, and is within easy reach of the capital’s airports.

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