An agenda for service research at the base of the pyramid
–Heiko Gebauer, Javier Reynoso [Publisher] [Google Scholar]

Diagnosing service brand strength: customer-dominant brand relationship mapping
–Tore Martin Strandvik, Kristina Heinonen [Publisher] [Google Scholar]

From service for free to service for fee: business model innovation in manufacturing firms
–Lars Witell, Martin Löfgren [Publisher] [Google Scholar]

Customer activity in service
–Karl-Jacob Mickelsson [Publisher] [Google Scholar]

Social layers of customer-to-customer value co-creation
–Ivana Rihova, Dimitrios Buhalis, Miguel Moital, Mary Beth Gouthro [Publisher] [Google Scholar]

Understanding participation in company social networks
–Carla Sofia Martins, Lia Patrício [Publisher] [Google Scholar]

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