TOC: J Mar Res


Journal of Marketing Research, 50(5)

When Does Retargeting Work? Information Specificity in Online Advertising
Anja Lambrecht and Catherine Tucker [Publisher] [Google Scholar]

Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation
Kersi D. Antia, Xu (Vivian) Zheng, and Gary L. Frazier [Publisher] [Google Scholar]

How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption
Jayati Sinha and Jing Wang [Publisher] [Google Scholar]

Close Encounter with the Hard Discounter: A Multiple-Store Shopping Perspective on the Impact of Local Hard-Discounter Entry
Mark Vroegrijk, Els Gijsbrechts, and Katia Campo [Publisher] [Google Scholar]

Observer Effects of Punishment in a Distribution Network
Danny T. Wang, Flora F. Gu, and Maggie Chuoyan Dong [Publisher] [Google Scholar]

The Hesitant Hai Gui: Return-Migration Preferences of U.S.-Educated Chinese Scientists and Engineers
Robert Zeithammer and Ryan P. Kellogg [Publisher] [Google Scholar]

Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality
Sunghoon Kim, Simon J. Blanchard, Wayne S. Desarbo, and Duncan K. H. Fong [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership