Revisit: WMC 2014


News from the Marketing in the BRICs track of the 2014 Academy of Marketing Science World Marketing Congress, Lima, 5-8 Aug 2014; Deadline 31 Oct

Extended Deadline

2014 World Marketing Congress
August 5-8, 2014 Lima, Peru

Track “Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel

You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the link:

  • marketing in transitional BRICS economies
  • comparison among BRICS consumers and these with Western markets
  • cross-cultural and multicultural marketing in BRICS
  • cultural issues and their effect on marketing successes and failures
  • peculiarities of B2B and B2C marketing environment
  • marketing to the growing middle-class
  • marketing to consumers in the bottom of the pyramid
  • marketing luxury products in BRICS
  • marketing effects on ethics, sustainable practices and CSR
  • competition between MNCs and local players in BRICS
  • SMEs in BRICS
  • firms from BRICS entering developed markets
  • teaching marketing disciplines in BRICS
  • brands in BRICS.Suggested topics for this track include:

This list is neither comprehensive nor exclusive, other BRICS related topics will be considered.

Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for Papers:

New Submission Deadline: October 31, 2013. By this date, you need to submit only an extended abstract (up to 5 pages) for the purpose of review. You may find useful an example of the structured abstract posted on the AMS site:

If you have any questions, please contact track co-Chairs:

Gregory Kivenzor
Deon Nel

Note: co-Chairs are in a dialog with publishers and explore opportunities to publish full academic research papers presented at the “Marketing in BRICS” track in a book.

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