Extended Deadline

2014 World Marketing Congress
August 5-8, 2014 Lima, Peru

Track “Marketing in BRICS”
Co-Chairs Gregory Kivenzor and Deon Nel

You are cordially invited to submit your research paper and/or special session proposal for this track in a PDF format via the link:

https://www.easychair.org/conferences/?conf=wmc17esan

• marketing in transitional BRICS economies
• comparison among BRICS consumers and these with Western markets
• cross-cultural and multicultural marketing in BRICS
• cultural issues and their effect on marketing successes and failures
• peculiarities of B2B and B2C marketing environment
• marketing to the growing middle-class
• marketing to consumers in the bottom of the pyramid
• marketing luxury products in BRICS
• marketing effects on ethics, sustainable practices and CSR
• competition between MNCs and local players in BRICS
• SMEs in BRICS
• firms from BRICS entering developed markets
• teaching marketing disciplines in BRICS
• brands in BRICS.Suggested topics for this track include:

This list is neither comprehensive nor exclusive, other BRICS related topics will be considered.

Track co-Chairs foresee the use of different session formats: competitive paper presentations, panel discussions, poster sessions, etc. General requirements are listed in the AMS Call for Papers: http://tinyurl.com/lql5s3x.

New Submission Deadline: October 31, 2013. By this date, you need to submit only an extended abstract (up to 5 pages) for the purpose of review. You may find useful an example of the structured abstract posted on the AMS site: http://tinyurl.com/kxbxvse.

If you have any questions, please contact track co-Chairs:

Gregory Kivenzor gkivenzor@bifosllc.com
Deon Nel deon.nel@icloud.com

Note: co-Chairs are in a dialog with publishers and explore opportunities to publish full academic research papers presented at the “Marketing in BRICS” track in a book.

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