Revisit: AASM Symposium


Australian Association of Social Marketing Symposium, Brisbane, 27 Sep 2013, Melbourne, 17 Oct 2013

AASMM Symposium: Tips, Traps and Tales of Technology in Social Marketing 

Please find below the final program for the Brisbane Symposium.

8.30am     Arrival and registration
9.00am     Opening and welcome | Professor Rebekah Russell-Bennett, AASM President
9.15am     The Use of Technology in Social Marketing | Kevin Moreland, BCM
10.15am   Generating customer value and loyalty through video games | Rory Mulcahy, QUT

   Morning Tea

  Panel Discussion: How to use technology to influence behaviour effectively?
                   Facilitator: Tricia Davis, Sandbox
                   Prof Judy  Drennan, QUT
                   Dr Geoff Smith, Australian Red Cross Blood Service
                   Jane BullockLocal Govt Infrastructure Services

12.15pm   Lunch

1.00pm     Workshops
                   How to write a social marketing plan that has a focus on technology | 
                   Prof. Rebekah Russell-Bennett, QUT
                   Building policy around social technology: The case of the Brisbane floods |               
                   James Kleimt, Queensland Police

2.30pm     Afternoon Tea

3.00pm     Consumer trends in technology use: What social marketers need to know to  
                   design the programs of the future | Kylie Brosnan and Joan Young, Colmar Brunton
4.00pm     Close

AASM Member $250               
Non-member $300    
Full Time Student 
$170 (Please register as non-member)

Apply for AASM membership JOIN NOW

Register now 

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SYMPOSIUM DETAILS                          
Brisbane Symposium                           

Griffith University
Date: Friday 27 September, 2013  
Venue: Corner Stanley & Sidon Street, 
Southbank Parklands 

QLD Speakers:
– Professor Rebekah Russell-Bennett (AASM)    
– Kevin Moreland (BCM Partnership)
– Joan Young (Colmar Brunton)    
– Rory Mulcahy (QUT)    
– Professor Judy Drennan (QUT)    
– Jane Bullock (LGIS)    
– Dr Geoff Smith (ARCBS)    
– James Kliemt (Queensland Police)    
– Tricia Davis (Sandbox) 

Speaker Highlight

JAMES KLIEMT | Workshop Presenter
Senior Digital Media Officer,
Queensland Police Service (QPS)

Presentation Overview
This workshop will use the case of the Queensland
Police Service’s innovative use of social media
during the Brisbane Flood Crisis of 2011 and 2012
to demonstrate how social media can be used
effectively by government and the considerations
needed to develop a social media policy.