AASMM Symposium: Tips, Traps and Tales of Technology in Social Marketing
Please find below the final program for the Brisbane Symposium.
8.30am Arrival and registration
9.00am Opening and welcome | Professor Rebekah Russell-Bennett, AASM President
9.15am The Use of Technology in Social Marketing | Kevin Moreland, BCM
10.15am Generating customer value and loyalty through video games | Rory Mulcahy, QUT
10.45am Morning Tea
11.15am Panel Discussion: How to use technology to influence behaviour effectively?
Facilitator: Tricia Davis, Sandbox
Panelists:
Prof Judy Drennan, QUT
Dr Geoff Smith, Australian Red Cross Blood Service
Jane Bullock, Local Govt Infrastructure Services
12.15pm Lunch
1.00pm Workshops
How to write a social marketing plan that has a focus on technology |
Prof. Rebekah Russell-Bennett, QUT
Building policy around social technology: The case of the Brisbane floods |
James Kleimt, Queensland Police
2.30pm Afternoon Tea
3.00pm Consumer trends in technology use: What social marketers need to know to
design the programs of the future | Kylie Brosnan and Joan Young, Colmar Brunton
4.00pm Close
COSTS PER SYMPOSIUM
AASM Member $250
Non-member $300
Full Time Student $170 (Please register as non-member)
Apply for AASM membership JOIN NOW
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SYMPOSIUM DETAILS
Brisbane Symposium
Griffith University
Date: Friday 27 September, 2013
Venue: Corner Stanley & Sidon Street,
Southbank Parklands
QLD Speakers:
– Professor Rebekah Russell-Bennett (AASM)
– Kevin Moreland (BCM Partnership)
– Joan Young (Colmar Brunton)
– Rory Mulcahy (QUT)
– Professor Judy Drennan (QUT)
– Jane Bullock (LGIS)
– Dr Geoff Smith (ARCBS)
– James Kliemt (Queensland Police)
– Tricia Davis (Sandbox)
Speaker Highlight
JAMES KLIEMT | Workshop Presenter
Senior Digital Media Officer,
Queensland Police Service (QPS)
Presentation Overview
This workshop will use the case of the Queensland
Police Service’s innovative use of social media
during the Brisbane Flood Crisis of 2011 and 2012
to demonstrate how social media can be used
effectively by government and the considerations
needed to develop a social media policy.
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