TOC: Young Consumers


Young Consumers: Insight and Ideas for Responsible Marketers, 14(3)

Parents’ views of supermarket fun foods and the question of responsible marketing
Rebecca C. Den Hoed, Charlene Elliott [Publisher] [Google Scholar]

Gender Jenga: the role of advertising in gender stereotypes within educational and non-educational games
Bianca Bush, Adrian Furnham [Publisher] [Google Scholar]

The influence of personality trait and demographics on financial decision making among Generation Y
Joyce K.H. Nga, Leong Ken Yien [Publisher] [Google Scholar]

Development of materialistic values among children and adolescents
Kara Chan [Publisher] [Google Scholar]

Conceptual differences between adolescent and adult impulse buyers
Natalie Brici, Chris Hodkinson, Gillian Sullivan-Mort [Publisher] [Google Scholar]

Gendered identity negotiations through food consumption
Katie Turner, Shelagh Ferguson, Julia Craig, Alice Jeffries, Sarah Beaton [Publisher] [Google Scholar]

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