TOC: Psych Mar


Psychology & Marketing, 30(10)

A Qualitative Study of Consumer-Generated Videos about Daily Deal Web sites
Edward Boon [Publisher] [Google Scholar]

Who Benefits from Multiple Brand Celebrity Endorsements? An Experimental Investigation
Arthur Cheng-Hsui Chen, Rita Ya-Hui Chang, Ali Besherat and Daniel W. Baack [Publisher] [Google Scholar]

Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging
Marco Hubert, Mirja Hubert, Arnd Florack, Marc Linzmajer and Peter Kenning [Publisher] [Google Scholar]

Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students
Jayne Krisjanous, Nicholas J. Ashill, Katrin Eccarius and Janet Carruthers [Publisher] [Google Scholar]

How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior
Liyin Jin, Yanqun He, Deqiang Zou and Qian Xu [Publisher] [Google Scholar]

Customer Personal Features as Determinants of the Formation Process of Corporate Social Responsibility Perceptions
Andrea Pérez and Ignacio Rodríguez del Bosque [Publisher] [Google Scholar]

Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?
Xuehua Wang, Cheris W. C. Chow and Chung Leung Luk [Publisher] [Google Scholar]

Book Review

Brand Relevance: Making Competitors Irrelevant, by David Aaker. John Wiley & Sons, Inc., Jossey-Bass, San Francisco, CA, 1–358 pp.
Theresa R. Billiot [Publisher]

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