TOC: J Fashion Mar Man

Introduction

Journal of Fashion Marketing and Management, 17(4)

Corporate branding, emotional attachment and brand loyalty: the case of luxury fashion branding
Jing Theng So, Andrew Grant Parsons, Sheau-Fen Yap [Publisher] [Google Scholar]

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
Nadine Hennigs, Klaus-Peter Wiedmann, Stefan Behrens, Christiane Klarmann, Juliane Carduck [Publisher] [Google Scholar]

Luxury perceptions: luxury brand vs counterfeit for young US female consumers
Farrell Doss, Tammy Robinson [Publisher] [Google Scholar]

Can Islam and status consumption live together in the house of fashion clothing?
Aron O’Cass, Wai Jin Lee, Vida Siahtiri [Publisher] [Google Scholar]

Uncovering Victoria’s Secret: Exploring women’s luxury perceptions of intimate apparel and purchasing behaviour
Margee Hume, Michael Mills [Publisher] [Google Scholar]

Chinese consumers’ purchasing: impact of value and affect
Ning Li, Andrew Robson, Nigel Coates [Publisher] [Google Scholar]


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