TOC: Elec Markets


Electronic Markets, 23(3)

Editorial: Electronic Markets on Internet marketing
Rainer Alt & Hubert Österle [Publisher]

Introduction to the special theme on Internet marketing
Christopher P. Holland, Kristin Diehl & Andreas Herrmann [Publisher] [Google Scholar]

Internet marketing: a content analysis of the research
J. Ken Corley, Zack Jourdan & W. Rhea Ingram [Publisher] [Google Scholar]

A cross-industry analysis of the spillover effect in paid search advertising
Florian Nottorf & Burkhardt Funk [Publisher] [Google Scholar]

A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products
Philipp Reichhart, Christian Pescher & Martin Spann [Publisher] [Google Scholar]

General Research

Understanding the substitution effect between online and traditional channels: evidence from product attributes perspective
Quansheng Wang, Peijian Song & Xue Yang [Publisher] [Google Scholar]

How individuals choose topics to contribute at an online context
Naren Peddibhotla [Publisher] [Google Scholar]

Developing a decision support system for business model design
Dave Daas, Toine Hurkmans, Sietse Overbeek & Harry Bouwman [Publisher] [Google Scholar]

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