TOC: J Mar Comm


Journal of Marketing Communications, 19(4)

Effects of age and time of day on Internet advertising outcomes
Kendall Goodrich [Publisher] [Google Scholar]

Honesty is the best policy: The effects of disclosure in word-of-mouth marketing
Lisa J. Abendroth & James E. Heyman [Publisher] [Google Scholar]

And now a word from our sponsor: Do consumers perceive advertising on traditional television and online streaming video differently?
Kelty Logan [Publisher] [Google Scholar]

Scepticism and corporate social responsibility communications: the influence of fit and reputation
Wim J.L. Elving [Publisher] [Google Scholar]

Does corporate advertising work in a crisis? An examination of inoculation theory
Sojung Kim [Publisher] [Google Scholar]

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