TOC: J Global Mar


Journal of Global Marketing, 26(4)

Counterfeiting: Friend or Foe of Luxury Brands? An Examination of Chinese Consumers’ Attitudes Toward Counterfeit Luxury Brands
Ying Wang & Yiping Song [Publisher] [Google Scholar]

Culture and International Marketing: A Sub-Saharan African Context
William K. Darley, Denise J. Luethge & Charles Blankson [Publisher] [Google Scholar]

Antecedents of Taiwan Chinese Consumers’ Purchase Intentions Toward U.S.- and Japanese-Made Household Appliances
Rajshekhar (Raj) G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad & Ivan R. Vernon [Publisher] [Google Scholar]

Understanding Consumer Ethnocentrism in Developing Countries: Case Bangladesh
Tamgid Ahmed Chowdhury [Publisher] [Google Scholar]

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