TOC: J Brand Man


Journal of Brand Management, 20(8)

The brand orientation-performance relationship: An examination of moderation effects
Saku Hirvonen, Tommi Laukkanen and Helen Reijonen [Publisher] [Google Scholar]

Measuring brand image effects of flagship projects for place brands: The case of Hamburg
Sebastian Zenker and Suzanne C Beckmann [Publisher] [Google Scholar]

Brand name change: Can trust and loyalty be transferred?
Veronique Pauwels-Delassus and Raluca Mogos Descotes [Publisher] [Google Scholar]

The organic view of the brand: A brand value co-creation model
Oriol Iglesias, Nicholas Ind and Manuel Alfaro [Publisher] [Google Scholar]

Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy
Melanie Randle, Friedrich Leisch and Sara Dolnicar [Publisher] [Google Scholar]

Unleashing the power of luxury: Antecedents of luxury brand perception and effects on luxury brand strength
Nadine Hennigs, Klaus-Peter Wiedmann, Stefan Behrens and Christiane Klarmann [Publisher] [Google Scholar]

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