Early Bird Deadline is 13 September 2013!

The Direct/Interactive Marketing Research Summit, (Chicago, IL, October 12-13, 2013) provides a forum for database, social, traditional direct and digital marketing topics in the areas of research and teaching.

…the greatest way to sample the research that is being done in academia and how it relates to the practitioners’ world. There are also great resources for improving your teaching and sharpening your teaching tools.

-Al Raider, University of Maryland University College

Overview

The 2013 Direct/Interactive Marketing Research Summit sponsored by Marketing EDGE will be held on October 12-13, 2013 in Chicago.

This 2-day conference provides marketing educators a forum for direct/interactive marketing, including digital marketing, social media marketing, and database marketing topics. The conference focuses on both marketing education and research. Full papers as well as abstracts will be accepted. This event is a must-attend for academics and Ph.D. students who are interested in pursuing research and teaching in this dynamic sector. There are numerous opportunities for academics to exchange ideas and learn from their colleagues and participating industry executives.

Full-time academics and PhD students are invited to receive a complimentary pass to attend the DMA2013 Annual Conference & Exhibition which follows.

Full information and registration here:

http://www.marketingedge.org/events/marketing-research-summit

 

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