Social Marketing


Special issue of Recherche et Applications en Marketing, Edited by Adilson Borges and Jean-Charles Chebat; Deadline 1 Feb 2014

Dear Colleague,

The Journal Recherche et Applications en Marketing (Research and Applications in Marketing) from SAGE Journals is opening a call for papers for a special issue on social marketing. Social marketing refers to how marketing can change behaviors to improve individual and social quality of life, and may include health behaviors (e.g. anti-smoking, obesity), pro-environmental behaviors (e.g. recycling, reducing water consumption), and other consumer-related issues (e.g. gambling) (non-exhaustive list).

Researchers who wish may send an initial summary of their idea (less than one page) to begin a dialogue with the editors of this special issue. For further details, please see the attached call for papers.

Call for papers – Special Issue RAM 2015
Topic: Social Marketing

The guest editors for this special issue are:

Adilson Borges and Jean-Charles Chebat.

Manuscripts should be submitted to the normal RAM evaluation process and must respect this journal’s rules for presentation. Proposed papers must be sent in electronic format before February 1, 2014 to the following address:

Marcia Herter
Research Assistant

All submissions will be confirmed by email within 24 hours. If you do not receive this confirmation, please contact Marcia Herter directly ( for confirmation of your submission.

NB: due to the time constraints imposed by the publisher, no deadline extensions will be granted.

Best regards,

Adilson Borges and Jean-Charles Chebat

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