Advertising Appeals
–Steve Dix & Chris Marchegiani [Publisher] [Google Scholar]

The Future of Creativity In Advertising
–Michael A. Belch & George E. Belch [Publisher] [Google Scholar]

Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study
–David S. Waller, Sameer Deshpande & B. Zafer Erdogan [Publisher] [Google Scholar]

Wisdom Appeals in UK Financial Services Advertising
–Barbara Czarnecka & Jeff Evans [Publisher] [Google Scholar]

Consumer Readings of Green Appeals in Advertisements
–Adesegun Oyedele & Penny Dejong [Publisher] [Google Scholar]

The Effects of Fear Appeal: A Moderating Role of Culture and Message Type
–Hwiman Chung & Euijin Ahn [Publisher] [Google Scholar]

In Advertising, a Double Negative Does Not Equal a Positive
–Justin W. Gressel, Donal E. Carlston & James L. Oakley [Publisher] [Google Scholar]

When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements
–Ilwoo Ju & Jin Seong Park [Publisher] [Google Scholar]

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