TOC: J Mar Analytics


Journal of Marketing Analytics, 1(2)

Tom Breur [Publisher]

Adding value to business applications with embedded advanced analytics
Barry Leventhal and Stephen Langdell [Publisher] [Google Scholar]

Brand relations and life course: Why old consumers love their brands
Dirk Sikkel [Publisher] [Google Scholar]

A personalized consideration set recommender system: A hierarchical Bayesian approach
Hsiu-Wen Liu [Publisher] [Google Scholar]

Marketing research using single-item indicators in structural equation models
Maria Petrescu [Publisher] [Google Scholar]

Is predictive analytics for marketers really that accurate?
Richard Boire [Publisher] [Google Scholar]

Book Review

Bricks matter – The role of supply chains in building market-driven differentiation
Tom Breur [Publisher]

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