Editorial
–Tom Breur [Publisher]

Adding value to business applications with embedded advanced analytics
–Barry Leventhal and Stephen Langdell [Publisher] [Google Scholar]

Brand relations and life course: Why old consumers love their brands
–Dirk Sikkel [Publisher] [Google Scholar]

A personalized consideration set recommender system: A hierarchical Bayesian approach
–Hsiu-Wen Liu [Publisher] [Google Scholar]

Marketing research using single-item indicators in structural equation models
–Maria Petrescu [Publisher] [Google Scholar]

Is predictive analytics for marketers really that accurate?
–Richard Boire [Publisher] [Google Scholar]

Book Review

Bricks matter – The role of supply chains in building market-driven differentiation
–Tom Breur [Publisher]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership