The 2nd Conference on Field Experimentation in Marketing Research

Deadline for abstract submission: December 20, 2013

OVERVIEW

The value of field experiments is tremendous?they provide researchers the opportunity to test theories and observe how consumers behave in their natural environment making everyday decisions. In addition, most field experiments capture data that inform marketing practitioners and policy makers about the potential impact of their actions on behavior, profits, consumer well-being, and so on.

The goal of the conference is to bring together leading researchers in marketing and related disciplines such as psychology and economics to discuss key aspects of field experimentation. We seek to promote and advance the use of field experimentation in marketing research by exchanging ideas, discussion of findings, challenges, and best practices.

The conference will be held on March 14-15, 2014, at the Rady School of Management, UC San Diego.

We are pleased to announce that, following the conference, the Journal of Marketing Research (JMR) aims to devote a special section of papers to Field Experimentation. All presentations accepted to the conference will automatically qualify for consideration to the special section (see additional information at below).

FORMAT

The conference will be a two-day event. Building on the success of the 2013 conference (http://www.rady.ucsd.edu/events/field-experiments), we will include in the program a few by leading researchers. We will also have a poster session.

ABSTRACT SUBMISSION

We invite scholars from all relevant fields to submit abstracts. A peer group of reviewers will select papers for presentation at the symposium, based on extended abstracts (one page, 11- or 12-point fonts, 1 inch margins, single spaced). The abstract should state the paper?s objectives, briefly describe the methods, summarize the results obtained, and state the conclusions. Priority will be given to papers not published prior to the conference. All abstracts should be emailed to fieldexperiments@rady.ucsd.edu by midnight EST on December 20, 2013.

Decisions will be made by January 20, 2014. Authors not selected to give a talk will have an opportunity to present their work at a poster session.

All accepted papers will automatically qualify for consideration in a special section on Field Experimentation in Marketing Research of the Journal of Marketing Research. Authors wishing to have their papers formally considered will be asked to submit their manuscripts via http://mc.manuscriptcentral.com/ama_jmr, designate the manuscript type as ?Special Issue New Submission?, and include a cover letter noting the manuscript is intended for the special section. All papers will then go through the regular JMR review process.

The goal is for the special section to showcase the potential and accomplishments of field experimentation in marketing research. Article submissions will be held to the same high standards expected of any article at JMR. That necessarily implies tremendous attention to methodological rigor and scientific validity. Reviewers will be especially attentive to articles demonstrating how field experimentation can be employed to advance our understanding of consumer behavior and the practice of marketing research. In some cases that might be a demonstration of field experiments providing new theoretical insights, but it might also be employed to show a meaningful practical insight into an otherwise abstract theoretical construct.

Ayelet Gneezy and Leif Nelson, Conference Organizers

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