Channels and the BRICS Economies


Dynamics of Marketing Channels in BRICS (Brazil, Russia, India, China, and South Africa) Economies, Special issue of J Mar Channels, Edited by Rajiv P. Dant and Marko Gr?nhagen; Deadline 31 Dec 2014

Journal of Marketing Channels

Call for Papers

Special Issue: “Dynamics of Marketing Channels in BRICS (Brazil, Russia, India, China, and South Africa) Economies”

Guest Editors:

  • Rajiv P. Dant, University of Oklahoma, and
  • Marko Grünhagen, Eastern Illinois University

The Journal of Marketing Channels is pleased to announce and invite submissions for a Special Issue on “Dynamics of Marketing Channels in BRICS (Brazil, Russia, India, China, and South Africa) Economies”. The deadline for manuscripts is December 31, 2014 with publication of accepted papers planned during late 2015 or early 2016.

Special Issue Background Information

This Special Issue of the Journal of Marketing Channels is dedicated to marketing channels research in the BRICS countries (i.e. Brazil, Russia, India, China, and South Africa). Spanning the four continents of Asia, Africa, South America, and Europe, the BRICS offer a wide range of economic, political, and social contexts within which various distribution system models and retail types coexist. The Special Issue seeks contributions that reflect the colorful tapestry that is represented by these emerging countries which have accounted for most of the significant rapid growth over the past decade in the global economy.

Some examples of research that would be welcomed include:

  • Reactions of local and small retailers to the entry of foreign competitors.
  • Relationships among marketing channel members.
  • The economic power within BRICS marketing channels.
  • Challenges and opportunities of e-tailing in BRICS economies.
  • BRICS supply chain organization and management.
  • Issues related to global and domestic competitors in BRICS economies.
  • Legal issues unique to operating in BRICS economies.
  • Horizontal retail networks and franchising issues in BRICS economies.
  • Consumer behavior with respect to new channels or new retail outlets.
  • Meta analyses of research on channels topics in BRICS economies.

The above examples are not intended to stifle the creativity of potential authors, as papers concerning most channels issues related to BRICS economies are welcome. If in doubt about the suitability of a paper’s theme for this Special Issue, please contact either of the editors.

Submission Information

  1. Submitted papers should not have been previously published nor be currently under consideration for publication elsewhere.
  2. All manuscripts will be double-blind refereed. Manuscripts must be submitted electronically in Word format, and must be consistent with the author submission guidelines of the Journal of Marketing Channels which can be found at Click on the "Authors and Submissions" Tab. Papers should be in APA style and normally should be no longer than 30 pages in length.
  3. Manuscripts should be received no later than December 31st, 2014 with accepted papers published in late 2015 or early 2016. Please submit to either of the guest editors, using the vehicle of email as a Microsoft word attached document.

Rajiv P. Dant
Professor of Marketing
Division Director & Michael F. Price Chair in Marketing
Michael F. Price College of Business
The University of Oklahoma
307 West Brooks
Norman, OK 73019 USA
Voice Direct: 405-325-4675

Marko Grünhagen
Professor of Marketing
Lumpkin Distinguished Professor of Entrepreneurship
Eastern Illinois University
School of Business
4002 Lumpkin Hall
Charleston, IL 61920 USA
Voice Direct: 217-581-6906

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