TOC: Mar Theory


Marketing Theory, 13(3)

Assembling market representations
Carlos Adrian Diaz Ruiz [Publisher] [Google Scholar]

Downloading deviance: Symbolic interactionism and unauthorised file-sharing
Robert Cluley [Publisher] [Google Scholar]

A value perspective on relationship portfolios
Daniela Corsaro, Renato Fiocca, Stephan C. Henneberg, and Annalisa Tunisini [Publisher] [Google Scholar]

Implementing market orientation in charities: A necessity for survival
Paul Chad [Publisher] [Google Scholar]

Dialogue on some concepts, definitions and issues pertaining to ‘consumption experiences’
Michael N. Woodward and Morris B. Holbrook [Publisher] [Google Scholar]

What about the ‘place’ in place marketing?
Gary Warnaby and Dominic Medway [Publisher] [Google Scholar]

Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
Massimo Giovanardi, Andrea Lucarelli, and Cecilia Pasquinelli [Publisher] [Google Scholar]


What have markets ever done for the poor?
Luis Araujo [Publisher] [Google Scholar]

Pyramid or iceberg? Problematizing the fortune to be made from India’s austerity
Thomas Birtchnell [Publisher] [Google Scholar]

Situated bottom of the pyramid markets and the multinational corporation
James R. Faulconbridge [Publisher] [Google Scholar]

Consumption lives at the bottom of the pyramid
Maria Piacentini and Kathy Hamilton [Publisher] [Google Scholar]

What are bottom of the pyramid markets and why do they matter?
Katy Mason, Ronika Chakrabarti, and Ramendra Singh [Publisher] [Google Scholar]

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