AASM Symposium


Australian Association of Social Marketing Symposium, Brisbane, 27 Sep 2013, Melbourne, 17 Oct 2013; Early bird deadline 1 Sep

Australian Association of Social Marketing


27 September 2013 | Griffith University, Brisbane
17 October 2013 | Deakin University, Melbourne

AASM Symposium: Tips, Traps and Tales of Technology in Social Marketing

Social marketers are adopting new technology, such as smartphone apps, diagnostic tools and online games, in all aspects of the marketing mix as such technology provides the opportunity to personalise an intervention and interact with target consumers at critical behavioural decision and action points. Due, in large part, to the pervasive use and capabilities of these new technologies, social change can be affected by utilising these new channels to engage thousands or even millions of people at relatively low costs. The AASM 2013 Symposium will bring together scholars, marketing practitioners, government and community sector representatives to connect professionally and socially to share and learn from the latest research and experience in successful social marketing practice using new technologies. Together we will explore innovative and proven strategies to tackle critical issues facing local and national communities.



 8.30 am Arrival and registration    
 9.00 am Opening and welcome | Professor Rebekah Russell-Bennett    
 9.15 am Keynote Speaker | Kevin Moreland    
10.15 am Generating customer value and loyalty through video games | Rory Mulcahy   
10.45 am Morning Tea    
11.15 am Panel: How to use technology to influence behaviour effectively?    
12.15 pm Lunch    
 1.00 pm Workshops: How to write a social marketing plan that has a focus on technology; Building policy around social technology    
 2.30 pm Afternoon Tea       
 3.00 pm Final Plenary: Consumer trends in technology use - what social marketers need to know to design programs of the future | Joan Young   
 4.00 pm Close


AASM Member Early Bird* $250 Non-member Early Bird* $400 AASM Member $350 Non-member $500 Full Time Student $170 (Please register as non-member) * Early bird prices end September 1, 2013

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Brisbane Symposium
Griffith University
Date: Friday 27 September, 2013
Venue: Sidon Street,
Southbank Parklands
QLD Speakers:

  • Professor Rebekah Russell-Bennett (AASM)
  • Kevin Moreland (BCM Partnership)
  • Joan Young (Colmar Brunton)
  • Rory Mulcahy (QUT)
  • Professor Judy Drennan (QUT)
  • Jane Bullock (LGIS)
  • Dr Geoff Smith (ARCBS)
  • James Kliemt (Queensland Police)
  • Tricia Davis (Sandbox)

Melbourne Symposium

Deakin University City Campus
Date: Thursday 17 October, 2013
Venue: Level 3,
550 Bourke Street,
Melbourne VIC


  • Professor Rebekah Russell-Bennett (AASM)
  • Kevin Moreland (BCM Partnership)
  • Joan Young (Colmar Brunton)
  • Rory Mulcahy (QUT)
  • Steve Sammartino (Grey Group Melbourne)
  • Dr Stefan Kauffman (EPA)
  • Dr Angela Dobele (RMIT)
  • Everard Hunder (ARCBS)
  • Rebecca Attwood-Frew (Dept. of Justice)
  • Lelde McCoy (AASM & The Reputation Group)

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