2014 Academy of Marketing Science World Marketing Congress August 5 – August 8, 2014

ESAN School of Business/Lima, Peru

Marketing Challenges in a Turbulent Business Environment

Conference Program Co-Chairs:

• Nicholas G. Paparoidamis, IESEG School of Management, France
• Ruben C. Chumpitaz, IESEG School of Management, France
• Jay P. Mulki, Northeastern University, USA

The key challenge for marketers during the last two decades was “assuring high satisfaction and strong customer loyalty.” Today, the global economic climate remains unstable; plus, consumers ever changing desires, coupled with instantaneous communication enabled by social media and mobile technology all come together to stir up market turbulence. The conference aims to explore how the blends of traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment.

This, the 17th AMS World Marketing Congress, will be held at Universidad ESAN, in Lima, Peru. ESAN, founded on July 25, 1963 under an agreement between the governments of Peru and the United States of America, is the largest business school in Peru and one of the largest in South America.

About Lima

Lima is easily accessible by air and land. Jorge-Chavez International Airport allows nonstop access from many major cities around the globe.

The Peruvian capital was founded on January 18, 1535, by the Spanish Conqueror Francisco Pizarro. Dubbed the "City of Kings", Lima is today a vast metropolis which blends the splendor of its colonial past with the modern era. Nestling on the banks of the Rimac River and on the shores of the Pacific Ocean, Lima is the seat of government and the country’s most important institutions. The 2007 Census showed Lima was home to approximately 7,600,000 people, making it by far the country’s largest city, bustling with more business and industrial activity than anywhere else in Peru.

The full call is available at

http://ams-web.org/associations/213/files/2014%20AMS%20WMC%20CFP%205.pdf

 

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