Marketing Channels, by Dinesh Kumar

published by Oxford University Press, June, 2012. Foreword by Dr Jagdish Sheth.
ISBN: 9780198077091

PART I ROLES AND FUNCTIONS OF MARKETING CHANNELS

1. Overview of Sales and Distribution
2. The Distribution Channel
3. Formats of Distribution Channels
4. Business Environment and Channel Management

PART II DESIGNING AND OPERATING MARKETING CHANNELS

5. Designing Distribution Channels
6. Systems of Distribution — Back-end Channel Participants
7. Front-end of Distribution
8. Direct Marketing Channels
9. Moving and Handling Goods

PART III MANAGING MARKETING CHANNELS

10. Channel Structure and Integration
11. Managing Channel Members and Handling Conflicts

PART IV MARKETING CHANNEL CONTROL

12. Channel Evaluation and
13. Channel Information Systems

PART V MODERN DISTRIBUTION CHANNELS

14. Rural Distribution
15. Distribution in the Digital Age
16. International Distribution Channels

http://www.amazon.com/Marketing-Channels-Dinesh-Kumar/dp/0198077092

http://ukcatalogue.oup.com/product/9780198077091.do#.Ug1_G9JIMQk

 

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