TOC: J Macromarketing


Journal of Macromarketing, 33(3)

Special Issue: Anti-Consumption Research and Society

In this Issue
Terrence H. Witkowski [Publisher]

Michael S. W. Lee, Helene Cherrier, and Russell Belk [Publisher]

Anti-Consumption as the Study of Reasons against
Andreas Chatzidakis and Michael S. W. Lee [Publisher] [Google Scholar]

Non-participation in Anti-consumption: Consumer Reluctance to Boycott
Ulku Yuksel [Publisher] [Google Scholar]

Carrotmob and Anti-consumption: Same Motives but Different Willingness to Make Sacrifices?
Katharina Hutter and Stefan Hoffmann [Publisher] [Google Scholar]

Anti-consumption Choices Performed in a Drinking Culture: Normative Struggles and Repairs
Helene Cherrier and Lauren Gurrieri [Publisher] [Google Scholar]


Art, Fashion, and Anti-consumption
Brigitte Biehl-Missal [Publisher]

Rack of Want
John F. Sherry,, Jr [Publisher]

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