TOC: J Interactive Mar


Journal of Interactive Marketing, 27(2)

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching Original Research Article
Ali Bakhtiari, B.P.S. Murthi, Erin Steffes [Publisher] [Google Scholar]

Perceived Ubiquity in Mobile Services Original Research Article
Shintaro Okazaki, Felipe Mendez [Publisher] [Google Scholar]

Finding Donors by Relationship Fundraising Original Research Article
Sangkil Moon, Kathryn Azizi [Publisher] [Google Scholar]

Using Internet Behavior to Deliver Relevant Television Commercials Original Research Article
Steven Bellman, Jamie Murphy, Shiree Treleaven-Hassard, James O’Farrell, Lili Qiu, Duane Varan [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership