TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 27(2)
Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching Original Research Article
–Ali Bakhtiari, B.P.S. Murthi, Erin Steffes [Publisher] [Google Scholar]
Perceived Ubiquity in Mobile Services Original Research Article
–Shintaro Okazaki, Felipe Mendez [Publisher] [Google Scholar]
Finding Donors by Relationship Fundraising Original Research Article
–Sangkil Moon, Kathryn Azizi [Publisher] [Google Scholar]
Using Internet Behavior to Deliver Relevant Television Commercials Original Research Article
–Steven Bellman, Jamie Murphy, Shiree Treleaven-Hassard, James O’Farrell, Lili Qiu, Duane Varan [Publisher] [Google Scholar]
![]() |
The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership |