TOC: J Interactive Mar

Introduction

Journal of Interactive Marketing, 27(2)

Evaluating the Effect of Affinity Card Programs on Customer Profitability Using Propensity Score Matching Original Research Article
Ali Bakhtiari, B.P.S. Murthi, Erin Steffes [Publisher] [Google Scholar]

Perceived Ubiquity in Mobile Services Original Research Article
Shintaro Okazaki, Felipe Mendez [Publisher] [Google Scholar]

Finding Donors by Relationship Fundraising Original Research Article
Sangkil Moon, Kathryn Azizi [Publisher] [Google Scholar]

Using Internet Behavior to Deliver Relevant Television Commercials Original Research Article
Steven Bellman, Jamie Murphy, Shiree Treleaven-Hassard, James O’Farrell, Lili Qiu, Duane Varan [Publisher] [Google Scholar]


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