TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 41(5)

Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Fei L. Weisstein, Kent B. Monroe & Monika Kukar-Kinney [Publisher] [Google Scholar]

Don’t just fix it, make it better! Using frontline service employees to improve recovery performance
Gielis A. H. Heijden, Jeroen J. L. Schepers, Edwin J. Nijssen & Andrea Ordanini [Publisher] [Google Scholar]

The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Aliosha Alexandrov, Bryan Lilly & Emin Babakus [Publisher] [Google Scholar]

Understanding social media effects across seller, retailer, and consumer interactions
Adam Rapp, Lauren Skinner Beitelspacher, Dhruv Grewal & Douglas E. Hughes [Publisher] [Google Scholar]

The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success
Christina Sichtmann & Adamantios Diamantopoulos [Publisher] [Google Scholar]

Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges
Marc Mazodier & Amir Rezaee [Publisher] [Google Scholar]

Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry
M. Billur Akdeniz & M. Berk Talay [Publisher] [Google Scholar]

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