Dear Community,

I am pleased to announce that American Marketing Association journals have gone mobile! Beginning with the July issues, articles will be available in a format designed specifically for mobile use on both Apple and Android platforms.

This is an exciting new era for AMA journals and, to celebrate, we are offering free access to our first mobile issue – the July 2013 issue of Journal of Marketing.

I invite you to visit the web site at journals.ama.org on your mobile device. Select the mobile view and follow the instructions to create a shortcut on your phone or tablet. If you have any difficulty accessing your subscription, please contact customer service.

We hope you take advantage of this new format and, as always, we appreciate your incredible contributions to our journals. Thank you all for your continued support.

Best,

Christopher Bartone

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership