TOC: Mar Sci


Marketing Science, 32(4)

The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis
Joachim Buschken, Thomas Otter, and Greg M. Allenby [Publisher] [Google Scholar]

Complementary Goods: Creating, Capturing, and Competing for Value
Taylan Yalcin, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky [Publisher] [Google Scholar]

A Joint Model of Usage and Churn in Contractual Settings
Eva Ascarza and Bruce G. S. Hardie [Publisher] [Google Scholar]

National Brand’s Response to Store Brands: Throw In the Towel or Fight Back?
Sherif Nasser, Danko Turcic, and Chakravarthi Narasimhan [Publisher] [Google Scholar]

Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets
Pedro M. Gardete [Publisher] [Google Scholar]

Returns Policies Between Channel Partners for Durable Products
Mehmet Gumus, Saibal Ray, and Shuya Yin [Publisher] [Google Scholar]

The Role of Search Engine Optimization in Search Marketing
Ron Berman and Zsolt Katona [Publisher] [Google Scholar]

Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction
Zheyin (Jane) Gu and Yunchuan Liu [Publisher] [Google Scholar]

Product Differentiation and Collusion Sustainability When Collusion Is Costly
Stefano Colombo [Publisher] [Google Scholar]

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