TOC: J Global Mar


Journal of Global Marketing, 26(3)

Emerging Customers, Market Knowledge Competence, and Investor Transition: The Experience of MNCs in China
Tiger Li, Bruce Seaton & John Tsalikis [Publisher] [Google Scholar]

Personal and Historical Nostalgia—A Comparison of Common Emotions
Christopher Marchegiani & Ian Phau [Publisher] [Google Scholar]

Linkages Between Switching Barriers and Service Recovery Evaluation: An Indian Exploration
Vikas Gautam [Publisher] [Google Scholar]

The Role of Culture in Creative Execution in Celebrity Endorsement: The Cross-Cultural Study
Nam-Hyun Um [Publisher] [Google Scholar]

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