TOC: J Con Mar


Journal of Consumer Marketing, 30(5)

Preference-inconsistent information and cognitive discomfort: a cross-cultural investigation
Praveen Aggarwal, Chang Soo Kim, Taihoon Cha (deceased) [Publisher] [Google Scholar]

The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback
Mousumi Bose, Judith Anne Garretson Folse, Scot Burton [Publisher] [Google Scholar]

The Brand Recall Index: a metric for assessing value
Vijaykumar Krishnan, Ursula Y. Sullivan, Mark D. Groza, Timothy W. Aurand [Publisher] [Google Scholar]

Developing marketing strategies to increase vegetable consumption
Jean C. Darian, Louis Tucci [Publisher] [Google Scholar]

Gift-giving among adolescents: exploring motives, the effects of givers’ personal characteristics and the use of impression management tactics
Ruth Segev, Aviv Shoham, Ayalla Ruvio [Publisher] [Google Scholar]

Brand extension feedback effects: towards a mediated framework
Abhishek Dwivedi, Bill Merrilees [Publisher] [Google Scholar]

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