TOC: J Prod Brand Man


Journal of Product & Brand Management, 22(4)

Brand and category design consistency in brand extensions
Yi Sheng Goh, Veena Chattaraman, Sandra Forsythe [Publisher] [Google Scholar]

Testing FMCG innovations: experimental real store versus virtual
Etienne Bressoud [Publisher] [Google Scholar]

Adding value to insurance products: the AXA Irish experience
Richard Brophy [Publisher] [Google Scholar]

Better branding: brand names can influence consumer choice
Philipp Hillenbrand, Sarael Alcauter, Javier Cervantes, Fernando Barrios [Publisher] [Google Scholar]

Extending technology for market disruption: a case study
Elaine M. Notarantonio, Charles J. Quigley Jr [Publisher] [Google Scholar]

Price sequences, perceived variability, and choice
Eric Dolansky, Mark Vandenbosch [Publisher] [Google Scholar]

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