TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 23(1)

The communication of global citizenship through Public Service Announcements: a US study
Michael J. Clayton, Kevin V. Cavanagh & Matt Hettche [Publisher] [Google Scholar]

Assessing university brand personality through logos: an analysis of the use of academics and athletics in university branding
Brandi A. Watkins & William J. Gonzenbach [Publisher] [Google Scholar]

Reputational interdependence: an examination of category reputation in higher education
David Finch, Sarah McDonald & Julie Staple [Publisher] [Google Scholar]

What do graduates think? An analysis of intention to repeat the same studies and university
Teodoro Luque Martínez & Luis Doña Toledo [Publisher] [Google Scholar]

Institutional commitment of traditional and non-traditional-aged students: a potential brand measurement?
Leslie J. Wardley, Charles H. Bélanger & Valorie M. Leonard [Publisher] [Google Scholar]

Unlocking the potential of the Internet to improve college choice: a comparative case study of college-access Web tools
Nathan Daun-Barnett & Dilip Das [Publisher] [Google Scholar]

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