TOC: J Brand Man


Journal of Brand Management, 20(7)

Projecting banks’ identities through corporate websites: A comparative analysis of Spain and the United Kingdom
Rafael Bravo, Leslie de Chernatony, Jorge Matute and Jose M Pina [Publisher] [Google Scholar]

How personal pronouns influence brand name preference
Luke Kachersky and Nicole Palermo [Publisher] [Google Scholar]

Revisiting the complexities of corporate branding: Issues, paradoxes, solutions
Richard Gyrd-Jones, Bill Merrilees and Dale Miller [Publisher] [Google Scholar]

New brands diluting the personality of existing brands
Minkyung Choy and Jae II Kim [Publisher] [Google Scholar]

Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses
Hilde A M Voorveld, Guda van Noort and Meryl Duijn [Publisher] [Google Scholar]

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