Editorial—Service Science 2.0
–Paul P. Maglio [Publisher]

Special Section Introduction: Cloud Computing as a Service
–Yingdong Lu and Cathy H. Xia [Publisher] [Google Scholar]

Cloud Computing Operations Research
–Ilyas Iyoob, Emrah Zarifoglu, and A. B. Dieker [Publisher] [Google Scholar]

Predicting Purchase Timing, Product Choice, and Purchase Amount for a Firm’s Adoption of a Radically Innovative Information Technology: An Analysis of Cloud Computing Services
–Timothy R. Bohling, V. Kumar, and Riddhi Shah [Publisher] [Google Scholar]

Building Energy Performance Analytics on Cloud as a Service
–Young M. Lee, Lianjun An, Fei Liu, Raya Horesh, Young Tae Chae, Rui Zhang, Estepan Meliksetian, Pawan Chowdhary, Paul Nevill, and Jane L. Snowdon [Publisher] [Google Scholar]

Modeling and Economic Analysis of the Cloud Brokering Platform Under Uncertainty: Choosing a Risk/Profit Trade-off
–Alexei A. Gaivoronski, Darijus Strasunskas, Per J. Nesse, Stein Svaet, and Xiaomeng Su [Publisher] [Google Scholar]

The Dark Side of Using Emergencies in Direct Marketing Campaigns for Blood Donation Services
–Edlira Shehu, Ann-Christin Langmaack, and Michel Clement [Publisher] [Google Scholar]

A Model for Estimating Productivity in Service Systems
–David Lopez, Ralph Badinelli, and Carlos F. Renedo [Publisher] [Google Scholar]

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership