TOC: Intl Mar Rev


International Marketing Review, 30(4)

A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
Ru?ica Brecic, Jelena Filipovic, Matthew Gorton, Galjina Ognjanov, ?aklina Stojanovic, John White [Publisher] [Google Scholar]

A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid
Bidit Lal Dey, Ben Binsardi, Renee Prendergast, Mike Saren [Publisher] [Google Scholar]

Drivers of information sharing and export performance in the Jordanian agri-food export supply chain: A qualitative study
Luai Jraisat, Manto Gotsi, Michael Bourlakis [Publisher] [Google Scholar]

The influence of intra-national cultural heterogeneity on product standardisation and adaptation: A qualitative study
Konstantinos Poulis, Efthimios Poulis [Publisher] [Google Scholar]

Exploring the landscape of qualitative research in international marketing: Two decades of IMR
Constantine Andriopoulos, Stephanie Slater [Publisher] [Google Scholar]

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