http://www.emeraldinsight.com/products/books/notable/page.htm?id=9781781907863

Editors:

Zubin Sethna, University of Bedfordshire, UK
Rosalind Jones, University of Birmingham, UK
Paul Harrigan, University of Western Australia, Australia

Foreword

Professor Gerald Hills, Professor Claes Hultman

Preface: An Introduction to the Book

Zubin Sethna, Rosalind Jones, Paul Harrigan

PART A – Perspectives Of Entrepreneurial Marketing

Chapter 1 – Entrepreneurship and Marketing interface research- a synopsis and evaluation

Prof Audrey Gilmore – University of Ulster, Prof Andrew McCauley – Southern Cross University, Dr Damian Gallagher – University of Ulster, Emeritus Professor David Carson

Chapter 2 – The interrelationships between entrepreneurial experience, explanatory style, effectuation and entrepreneurial self-efficacy

Prof Chickery J Kasouf – Worcester Polytechnic Institute, Dr Sussie Morrish – University of Canterbury, Prof Morgan Miles – University of Tasmania

Chapter 3 – Contextual marketing (CM)

Dr Jonathan Deacon – University of Wales, Newport, Jackie Harris – University of Wales, Newport

Chapter 4 – The Role of Marketing Rational and Natural Business Start-ups

Prof Bjorn Bjerke – Linnaeus University, Claes Hultman – Orebro University

Chapter 5 – Entrepreneurial Marketing Orientation in SMEs

Dr Rosalind Jones – University of Birmingham, Dr Mari Suoranta – University of Jyvaskyla Chapter 6 – Globalization of Markets Implications for the Entrepreneurial firm in the 21st Century

Prof Can Uslay – Rutgers University, Prof Sengun Yeniyurt – Rutgers University, Dr Olivia Lee – Northwest University

Chapter 7 – Opportunity and Entrepreneurial Marketing

Prof Michael Morris – Oklahoma State University, Blakely Davis – Oklahoma State University, Adam Mills – Simon Fraser University, Prof Leyland Pitt – Simon Fraser University, Prof Pierre Berthon – Bentley University

Chapter 8 – Entrepreneurial Capital and Networks

Prof Eleanor Shaw – University of Strathclyde

Chapter 9 – Are we going around in circles? Diasporic SMEs: a conceptual pattern in the field of Entrepreneurial networks

Zubin Sethna – University of Bedfordshire PART B – Approaches to Entrepreneurial Marketing

Chapter 10 – Market Creation as an Entrepreneurial Marketing Process

Prof Jenny Darroch – Claremont Graduate University, Dr Sussie Morrish – University of Canterbury, Dr Jonathan Deacon – University of Wales, Newport, Prof Morgan Miles – University of Tasmania

Chapter 11 – Innovative Marketing in SMEs – An ‘APT’ conceptualisation

Dr Michele O’Dwyer – University of Limerick, Prof Audrey Gilmore – University of Ulster

Chapter 12 – Social Media, Customer Relationship Management and SMEs

Dr Paul Harrigan – University of Western Australia

Chapter 13 – Word of Mouth to Word of Mouse: Social Media and the Entrepreneur

Prof David Stokes – University of Kingston, Chloe H Nelson – Nelson’s Eye Patch

Chapter 14 – Does Branding matter to Start-ups? Challenges and Opportunities

Prof Fang Wan – University of Manitoba, Prof Amitava Chattopadhyay – INSEAD, Daniel Sun – University of British Columbia

Chapter 15 – The Soloist in Entrepreneurial MarketingDr Peter Fraser – University of Hertfordshire

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