TOC: J Soc Mar


Journal of Social Marketing, 3(2)

More diversity than celebrity: a typology of role model interaction
Authors: Jan Brace-Govan [Publisher] [Google Scholar]

(Re)Writing the body: a prosumption analysis of pregnancy
Authors: Beth Sundstrom [Publisher] [Google Scholar]

Using social marketing to encourage teenage mothers to breastfeed
Authors: Alan Tapp, Stella Warren, Celia Rhodes, Louise Condon, Janet Withall [Publisher] [Google Scholar]

Homo economicus and social marketing: questioning traditional models of behavior
Authors: Hamilton Coimbra Carvalho, José Afonso Mazzon [Publisher] [Google Scholar]

Peer influence on adolescent snacking
Maria Kümpel Nørgaard, Kathrine Nørgaard Hansen, Klaus G. Grunert [Publisher] [Google Scholar]

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