TOC: J Prod Brand Man


Journal of Product & Brand Management, 22(3)

Corporate motive and fit in cause related marketing
Dirk C. Moosmayer, Alexandre Fuljahn [Publisher] [Google Scholar]

The comparative influence of manufacturer and retailer brands on customers’ purchase behavior
Thaweephan Leingpibul, S. Allen Broyles, Chiranjeev Kohli [Publisher] [Google Scholar]

The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise
Justin Beneke, Ryan Flynn, Tamsin Greig, Melissa Mukaiwa [Publisher] [Google Scholar]

A cross-cultural exploratory content analysis of the perception of luxury from six countries
Bruno Godey, Daniele Pederzoli, Gaetano Aiello, Raffaele Donvito, Klaus-Peter Wiedmann, Nadine Hennigs [Publisher] [Google Scholar]

A taxonomy of measures for consumer-based brand equity: drawing on the views of managers in Europe
Cleopatra Veloutsou, George Christodoulides, Leslie de Chernatony [Publisher] [Google Scholar]

Optimal pricing in tiered markets
K. Sivakumar [Publisher] [Google Scholar]

Applying the peak-end rule to reference prices
Peter De Maeyer, Hooman Estelami [Publisher] [Google Scholar]

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