TOC: J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 23(3)

Bridging Asia and the world in marketing competitiveness: introduction to the special issue
Juran Kim [Publisher] [Google Scholar]

Suppliers’ capability factors affecting manufacturer commitment, opportunism, and supplier performance
Junyean Moon & Surinder Tikoo [Publisher] [Google Scholar]

Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption
Hyun Ju Lee & Seong-Yeon Park [Publisher] [Google Scholar]

Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands
Eun Young Kim & Kyungae Park [Publisher] [Google Scholar]

Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Juran Kim, Ki Hoon Lee & Charles R. Taylor [Publisher] [Google Scholar]

Which content types increase participation in fashion social platforms?
Eunju Ko, Eunha Chun, Sangah Song & Kyung Hoon Kim [Publisher] [Google Scholar]

An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Yang-Im Lee & Peter R.J. Trim [Publisher] [Google Scholar]

Building bridges between professionals – expectations and outcomes of participation in professional communities
Elina Koivisto, Pekka Mattila & Anna Hänninen [Publisher] [Google Scholar]

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