Bridging Asia and the world in marketing competitiveness: introduction to the special issue
–Juran Kim [Publisher] [Google Scholar]

Suppliers’ capability factors affecting manufacturer commitment, opportunism, and supplier performance
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Environmental orientation in going green: A qualitative approach to consumer psychology and sociocultural factors of green consumption
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Marketing mix elements influencing brand attitude strength: Global vs. domestic SPA brands
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
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Which content types increase participation in fashion social platforms?
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An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
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Building bridges between professionals – expectations and outcomes of participation in professional communities
–Elina Koivisto, Pekka Mattila & Anna Hänninen [Publisher] [Google Scholar]

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