TOC: Asia Pac J Mar Logistics


Asia Pacific Journal of Marketing and Logistics, 25(3)

Understanding Chinese university students’ experiences: an empirical analysis
Michael D. Clemes, David A. Cohen, Yang Wang [Publisher] [Google Scholar]

What’s in a relationship?: Affective commitment, bonding and the tertiary first year experience – a student and faculty perspective
Jana Lay-Hwa Bowden [Publisher] [Google Scholar]

Roles of customer involvement in rapport and satisfaction
Johra Kayeser Fatima, Mohammed Abdur Razzaque [Publisher] [Google Scholar]

How do Muslim consumers perceive service quality?
Gita Gayatri, Janet Chew [Publisher] [Google Scholar]

Impact of brand personality and consumer ethnocentrism in China’s sportswear market
Xiao Tong, Chunxiao Li [Publisher] [Google Scholar]

The effect of racial cues on the reader’s response to advertisements: A US-China comparative study
Zhihong Gao, Jincan Xu, Joe H. Kim [Publisher] [Google Scholar]

Market segmentation in the cell phone market among adolescents and young adults
Matti J. Haverila [Publisher] [Google Scholar]

Perceived risk, risk-reduction strategies (RRS) and consumption occasions: Roles in the wine consumer’s purchase decision
Johan Bruwer, Miranda Fong, Anthony Saliba [Publisher] [Google Scholar]

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