American Marketing Association Services Marketing Special Interest Groups (SERVSIG) Call for Special Session Proposals

PROPOSALS ARE DUE JULY 30, 2013

Greetings

AMA SERVSIG announces a call for special session proposals for the American Marketing Association Conference (Winter, 2014).

SERVSIG members are highly encouraged to submit proposals; however, non-SERVSIG members are also welcomed to submit proposals. In preparation for the AMA SERVSIG 2014 International Service Research Conference, June 13-15, 2014, Thessaloniki, Greece, the SERVSIG committee is especially interested in topics related to “Services Marketing in the New Economic and Social Landscape.”

Proposals may also be based upon the following services topics:

• Customer Behavior and Misbehavior in Services
• Business-to-Business Services
• Service Dominant Logic
• Customer Experience and Value Co-Creation
• Building Relationships in Services
• Service Operations Management
• E-Services and Social Media
• Innovation in Services
• Service Design
• Building Sustainability in Services
• International Marketing in Services
• Developing Service Value
• Service Markets and Networks
• Service Supply Chains
• Servicescapes
• Service Encounters
• Service Environment
• Research and Teaching Methods in Services
• Service Recovery and Complaint Management
• Service Productivity
• Branding and Communication in Services
• Tourism Services
• Transformative/Health Services
• Sport Services
• Public and Non-Profit Services.

Please follow the formatting guidelines at:

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PLEASE SEND YOUR PROPOSALS TO A SERVSIG MEMBER BELOW TO BE CONSIDERED FOR SUBMISSION. SUBMITTERS ARE ENCOURAGED TO CONACT ONE OF THE SERVSIG MEMBERS BELOW FOR ADDITIONAL GUIDANCE

If you have any questions concerning the proposal, please contact Clay Voorhees at voorhees@bus.msu.edu, Werner Kunz, werner.kunz@umb.edu, or Mark Rosenbaum, mrosenbaum@niu.edu.

Mark Rosenbaum