Cross-Cultural and -National Consumer Research

Introduction

Cross-Cultural and Cross-National Consumer Research: Psychology, Behavior, and Beyond, Special issue of International Marketing Review; Deadline 30 Sep 2013

Cross-Cultural and Cross-National Consumer Research: Psychology, Behavior, and Beyond

Special issue call for papers from International Marketing Review

Guest edited by: Dr Nina Michaelidou, Dr Louise Hassan, Professor Nina Reynolds and Dr Luke Greenacre

The closing date for submissions is: 30th September 2013.

The objective of this special issue is to extend the debate on the role of culture in consumer decision-making and examine psychological influences on consumer behavior in cross-cultural and cross-national contexts.

For further details see:

http://www.emeraldinsight.com/products/journals/call_for_papers.htm?id=4539

 


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