Cross-Cultural and -National Consumer Research
Cross-Cultural and Cross-National Consumer Research: Psychology, Behavior, and Beyond, Special issue of International Marketing Review; Deadline 30 Sep 2013
Cross-Cultural and Cross-National Consumer Research: Psychology, Behavior, and Beyond
Special issue call for papers from International Marketing Review
Guest edited by: Dr Nina Michaelidou, Dr Louise Hassan, Professor Nina Reynolds and Dr Luke Greenacre
The closing date for submissions is: 30th September 2013.
The objective of this special issue is to extend the debate on the role of culture in consumer decision-making and examine psychological influences on consumer behavior in cross-cultural and cross-national contexts.
For further details see:
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