Call for Papers and Proposals for Special Topics Sessions for the American Academy of Advertising (AAA) 2014 Annual Conference to be held March 27-30, 2014 in Atlanta, GA.

There are 3 different tracks to which you can submit your research papers or special topics session proposals (See below).

Electronic submissions will be accepted beginning September 1, 2013 and must be received no later than MIDNIGHT CST, October 1, 2013.

Complete submission information can be found on the AAA website at:

http://www.aaasite.org.

For more information, please contact me, Jisu Huh, at jhuh@umn.edu.

We look forward to your submissions and hope that you will be able to attend the 2014 American Academy of Advertising Conference.

TRACK 1: COMPETITIVE PAPERS AND INTERACTIVE SCHOLAR-TO-SCHOLAR PAPERS

Competitive Papers

You are invited to submit competitive papers relevant to any aspect of advertising in consideration for presentation at the 2014 American Academy of Advertising (AAA) Conference. All research related to the various aspects of advertising will be considered. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues. In addition, papers that examine the economic, political, social, and environmental aspects of advertising are welcome. Please note that the AAA uses the term advertising in a broad sense and will consider manuscripts that address topics including integrated communications, sponsorships, event marketing, product placement, corporate advertising, public relations, sales promotions, and direct marketing.

Interactive Scholar-to-Scholar Papers

Continuing what we started at the 2013 conference, we will present an innovative Interactive Scholar-to-Scholar Session. Interactive Scholar-to-Scholar Presentations are designed to encourage alternative forms of presentation and one-on-one interaction, and bring together presenters from across the conference into high-density interactive programs, providing a site for free-flowing dialogue and the sharing of ideas. For this special experience, we invite submissions using interactive formats such as table-top posters, laptop displays, or other experiential activities. If you are willing to have your competitive paper submission considered for presentation as an Interactive Scholar-to-Scholar Presentation, you must designate this willingness at the time of paper submission.

TRACK 2: INDUSTRY BRIDGE PAPERS

Because the conference will be held in an advertising hub and to begin to bridge the gap between rigorous academic research and industry advertising practices, we welcome a new category of Industry Bridge papers. Industry Bridge papers are academic research papers that include specific actionable implications for industry in the discussion section. These implications should be information that someone from the industry (in management, creative, research, media or account planning) can use immediately in the workplace. As part of the paper, you will be required to submit a 1-2 page Executive Summary in place of a traditional abstract. Please place the Summary at the beginning of the paper submission. If you are submitting an Industry Bridge paper, you must designate it as such at the time of submission.

TRACK 3: SPECIAL TOPICS SESSIONS

You are invited to submit proposals for special topics sessions that cover an entire meeting period (usually 90 minutes). These sessions are designed not only to offer information but also to stimulate discussion and debate among panelists and audience members. Special topics sessions tend to focus on key issues of importance to advertising education and practice (e.g., current practitioner issues, creative topics, and/or pedagogical matters) and are not the venue for competitive papers. Accordingly, preference will be given to proposals that involve and attract advertising educators who might not typically be interested in sessions that focus solely on refereed research.

 

---

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership