TOC: Rev Mar Res
Introduction
Review of Marketing Research, 10
Customer Reactions to Conflict Management: A Review and Empirical Evidence from Two Service Industries
–Nelson Oly Ndubisi, Naresh K. Malhotra, Gina L. Miller [Publisher] [Google Scholar]
Designing and Pricing Digital Content Products and Services: A Research Review
–P.K. Kannan [Publisher] [Google Scholar]
All Signals are not Created Equal: Managers’ Choice of Signal Under Information Asymmetry in Competitive Markets
–Akshay R. Rao, Amna Kirmani, Haipeng Chen [Publisher] [Google Scholar]
Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects
–Durairaj Maheswaran, Cathy Yi Chen, Junhong He [Publisher] [Google Scholar]
How Emerging Markets are Reshaping the Innovation Architecture of Global Firms
–Venkatesh Shankar, Nicole Hanson [Publisher] [Google Scholar]
An Introduction to Audio and Visual Research and Applications in Marketing
–Li Xiao, Hye-jin Kim, Min Ding [Publisher] [Google Scholar]
Measuring Value-in-Context from a Service-Dominant Logic’s Perspective
–Helge Löbler, Marco Hahn [Publisher] [Google Scholar]
![]() |
The Hardware and Software Behind ELMAR Is Paid for with AMA Dues Please Support ELMAR by joining the AMA or renewing your membership |