TOC: Rev Mar Res


Review of Marketing Research, 10

Customer Reactions to Conflict Management: A Review and Empirical Evidence from Two Service Industries
Nelson Oly Ndubisi, Naresh K. Malhotra, Gina L. Miller [Publisher] [Google Scholar]

Designing and Pricing Digital Content Products and Services: A Research Review
P.K. Kannan [Publisher] [Google Scholar]

All Signals are not Created Equal: Managers’ Choice of Signal Under Information Asymmetry in Competitive Markets
Akshay R. Rao, Amna Kirmani, Haipeng Chen [Publisher] [Google Scholar]

Nation Equity: Integrating the Multiple Dimensions of Country of Origin Effects
Durairaj Maheswaran, Cathy Yi Chen, Junhong He [Publisher] [Google Scholar]

How Emerging Markets are Reshaping the Innovation Architecture of Global Firms
Venkatesh Shankar, Nicole Hanson [Publisher] [Google Scholar]

An Introduction to Audio and Visual Research and Applications in Marketing
Li Xiao, Hye-jin Kim, Min Ding [Publisher] [Google Scholar]

Measuring Value-in-Context from a Service-Dominant Logic’s Perspective
Helge Löbler, Marco Hahn [Publisher] [Google Scholar]

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