Editorial
–Nigel Piercy & Carolyn Strong [Publisher]

The viability of a second-mover’s market win with higher brand equity
–Seongsu Kim [Publisher] [Google Scholar]

Competitive intelligence and other levers of brand performance
–Luu Trong Tuan [Publisher] [Google Scholar]

Key decisions and changes in internationalization strategies: The case of smaller firms
–Barbara Francioni, Fabio Musso & Demos Vardiabasis [Publisher] [Google Scholar]

Consequences of customer advocacy
–Sanjit Kumar Roy [Publisher] [Google Scholar]

Market orientation in an emerging economy – Egypt
–Samaa Taher M. Attia [Publisher] [Google Scholar]

Turnaround of Harley Davidson – cult brand or strategic fit approach?
–Arpita Agnihotri [Publisher] [Google Scholar]

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