TOC: J Relationship Mar


Journal of Relationship Marketing, 12(2)

The Role of Consumer Happiness in Relationship Marketing
Daniel Belanche, Luis V. Casaló & Miguel Guinalíu [Publisher] [Google Scholar]

Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
Hye-Young Kim, Ji Young Lee, Dooyoung Choi, Juanjuan Wu & Kim K. P. Johnson [Publisher] [Google Scholar]

Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation
Maja Šeric, Irene Gil-Saura & Alejandro Mollá-Descals [Publisher] [Google Scholar]

When Relationship Marketing Goes Wrong: Opportunism and Consumer Well-Being in Consumer-Bank Relationships
Tamer Elsharnouby & Elizabeth Parsons [Publisher] [Google Scholar]

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