TOC: J Mar Man


Journal of Marketing Management, 29(5/6)

2012 Academy of Marketing conference special issue – Marketing: Catching the technology wave
Paul Harrigan [Publisher]

Customer service 140 characters at a time: The users’ perspective
Ana Isabel Canhoto & Moira Clark [Publisher] [Google Scholar]

Blessed are the geeks: An ethnographic study of consumer networks in social media, 2006–2012
Robin Croft [Publisher] [Google Scholar]

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms
Julia Wolny & Claudia Mueller [Publisher] [Google Scholar]

Antecedents of travellers’ electronic word-of-mouth communication
Silvia Wan-Ju Liang, Yuksel Ekinci, Nicoletta Occhiocupo & Georgina Whyatt [Publisher] [Google Scholar]

Web-based forums and metaphysical branding
Steve Oakes, Noel Dennis & Helen Oakes [Publisher] [Google Scholar]

The impact of complexity and perceived difficulty on consumer revisit intentions
Nina Reynolds & Salvador Ruiz de Maya [Publisher] [Google Scholar]

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
Arne Floh, Monika Koller & Alexander Zauner [Publisher] [Google Scholar]

Strategic network marketing in technology SMEs
Rosalind Jones, Mari Suoranta & Jennifer Rowley [Publisher] [Google Scholar]

Exploring and modelling digital natives’ intention to use permission-based location-aware mobile advertising
James E. Richard & Paul G. Meuli [Publisher] [Google Scholar]

Storying marketing research: The twisted tale of a consumer profiled
Lee Quinn & Anthony Patterson [Publisher] [Google Scholar]

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