TOC: J Mar Comm


Journal of Marketing Communications, 19(3)

Corporate communication management: A framework based on decision-making with reference to communication resources
Alfonso Siano, Agostino Vollero, Maria Giovanna Confetto & Mario Siglioccolo [Publisher] [Google Scholar]

Persuasive social approval cues in print advertising: Exploring visual and textual strategies and consumer self-monitoring
Jun Rong Myers & Sela Sar [Publisher] [Google Scholar]

Increasing advertising effectiveness through incongruity-based tactics: The moderating role of consumer involvement
Georgios Halkias & Flora Kokkinaki [Publisher] [Google Scholar]

The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands
Irene Roozen [Publisher] [Google Scholar]

Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment
Wondwesen Tafesse & Tor Korneliussen [Publisher] [Google Scholar]

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